Zoya launched its new boutique store on 21st May 2014 at Linking Road, Khar, Mumbai. This is Zoya’s second store in the city of Mumbai, the first one being at Warden Road. The store deals in exquisite styled jewellery collections, primarily in diamonds, apart from the traditional as well as fusion polki and kundan jewelry along with providing an unmatchable buying experience. The store showcases luxury in its most undiluted form.